Centric Group is comprised of several businesses that serve a variety of markets. In 1974; Enterprise Rent-A-Car ventured outside the automobile industry with the purchase of Jack Keefe Coffee Bar Sales. Keefe sold in-room pots and coffee to hotels; with annual sales of $250;000. By developing original products; finding new markets for existing products and acquiring additional businesses; Enterprise's non-automotive division prospered and grew. In August 1999; Centric Group was established as a separate company.
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